Your Best Audience

To save valuable time, energy and money, focus your attention on scheduling community talks where people are already assembled for a meeting. It’s no secret that many community organizations and local businesses hold regular meetings. Most community groups and service clubs depend on good speakers to make their meetings more successful. Similarly, local businesses can benefit from a good speaker’s helpful tips to their employees. So instead of struggling to set up talks where you have to draw a crowd, go where the people are already waiting to hear your message!

When Less is More

Louise, one of my favorite patients once told me that she appreciated how my chiropractic health class was short and sweet (about 40 minutes). When I asked why the length of my presentation mattered to her, she replied, "Dr. Larry, the mind can only absorb what the rear-end can tolerate." We both laughed at her silly remark. However, her words make sense.

Are your in-office and/or community presentations too long from an audience's perspective? Are you over stuffing each listener's brain with too much information? Respect your audience's limited attention span, and I expect you will find they are even more responsive to your chiropractic message.