A decision maker at a community organization says to you, “I understand that you want to speak at our upcoming meeting.” Then she asks you, “What do you speak about?” You answer, “Well I can talk about safety in the workplace, carpal tunnel syndrome, stress reduction, nutrition, sports injuries, how to lift properly, raising healthy kids and other health related topics too.”
The list can go on and on, and with too many choices, the person with the authority to book you may get a bit confused. And dealing with too many topics may shake your level of confidence too. To successfully launch your chiropractic speaking and marketing plan, I suggest you make life easier for others as well as yourself. Simply choose a single topic—like stress reduction.
A talk on “How to Reduce Stress” will pique the interest of most groups including business and community organizations. Concentrate on developing and delivering one basic "Stress" talk. You can then alter the title of your talk to fit the needs of a specific group. For instance, “Stress Reduction for New Parents,” or “How to Reduce Job Stress” are titles that will appeal to two different groups. Additionally, you can make your presentation more relevant to a particular group by changing the stories you use to illustrate your points.
As you grow as a speaker you can add other topics. However, when getting started, pick one topic and master it. As a result, your confidence and certainty will soar and you will flood your calendar with chiropractic speaking engagements!
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